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MIKE McCREADY
1. Analysis
> SEO
> Content Assets
> Buy/Sell Process
2. Strategy
> Vision
> Values
> Voice
3. Implementation
> Messaging
> Distribution
> Response
4. Optimization
> Realign
> Refresh
> ROI
VISION
Purpose
Goals
VALUES
Foundation
Message Alignment
VOICE
Audience
Emotional Empathy
STRATEGY
Current Situation
How do customers find you?
Distribution Platforms
Technical Audit
SEO
Audit
Benchmarks
Content
Existing
Pipeline
ANALYSIS
LIQUOR
CAFE
FASHION
Campain
Distribution
Monitoring
Platforms
Web
Social
Traditional
Content
Organic
Paid
IMPLMENTATION
Performance
Metrics
Reporting
Data
Analytics
Data Studio
ROI
Fixed
Variable
OPTIMIZATION
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