ORGANIC CONTENT EXAMPLE:

1.1+M YouTube Views

10.0+M Impressions

1M+ Views

10M+ Impressions

Organic promotional video for a counseling practice

How to Get More Website Traffic

Case studies show that conversion rate optimization (percentage # of visitors who actually buy) directly depends on the site usability for mobile devices.

Potential customers browsing Facebook, Instagram, TikTok, Twitter, Pinterest, Linkedin, etc., via mobile apps are ready to open websites or online store links with a design they're familiar with that's optimized for search (LA & Portland, ME in my area) on customer designed brand accounts.

I’ll deliver for mobile users the same cutting-edge experience as pc users for your online store, services, and appointment scheduling. app.

Outstanding custom website design helps you make a lasting impression.

CONTENT IS KING

(& QUEEN!)

Content production starts & ends with SEO

Not showing visitors the information they are searching for loses them as potential customers and lowers your Google ranking.

CONTENT IS WHY THEY STAY

Enticing the visitor to click "buy now" is a sale and a "learn more" click is a conversion step toward the sale.

CONVERSION IS THE GOAL

Conversions happen when you appear in search and engage with content that moves the visitor forward through the process of becoming a customer.

BUYER JOURNEY CONVERSION

WEB

The front-of-house design for user experience, and a narrative encouraging the buyer's journey because it's relateable.

CONTENT STRATEGY CATEGORIES

01 • WEBSITE

On-page text, images, graphics, video

02 • SOCIAL

Tagged based on SEO strategy and trends

03 • ORGANIC

Show visitors what they're searching for & make it shareable

Platforms for your customer buyer journey touch-points and their optimization.

05 • STRUCTURE

Structuring headers and sections to organize your content will make it easier to read, increase ranking opportunities, and make the content more readable for buyers.

04 • ADVERTISING

SOCIAL MEDIA

Content strategy for the 4.62 billion social media users worldwide averaging over 2 hours a day on social media platforms.

KEYWORDS
SEARCH: "Things to do in Maine."
RESULT: "Things to do in Portland Maine" is the top search term, along with other related search term volume, cost-per-click, and the rank difficulty for each. (Wordstream Keyword Planner)

ANALYZE CONTENT
Now that we know the highest ranking search phrase, we can use it to create new content or optimize existing content. In this example, we are optimizing existing content from a blog post.

COMPETITION
AI tools, like Frase in this example, aggregate the top search results for "Things to do in Portland" and analyze which keywords are ranking from their content. While you may see competitors to your business in the results, the competition in this case is for search traffic.

BEFORE OPTIMIZATION
This content piece is from a blog displayed on a website ranked 35th in Google results. None of the current copy is getting search traction.

RANKING KEYWORDS - BEFORE
This optimization analysis by Frase shows what keywords are essential to ranking in the top search results. 0/1 means that this keyword phrase appears once per article on average for content ranking higher than our sample without it.

AFTER OPTIMIZATION
The blue highlighted text is wording that was added to the content in a natural language way and it will gain more search traction.

RANKING KEYWORDS - AFTER
This analysis shows the keywords in green added and an optimization score in the top left that correlates with ranking higher in search results. Optimized!

ORGANIC

Unpaid media earns its value by being discovered and shared without any paid advertising supporting it. Below is an organic professional services teaser video that has accumulated 1.2M+ views and over 10M impressions

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