ESSENTIALS FOR YOUR SEO & CONTENT!

Updated: Feb 1


SEO IS CONTENT, TODAY. KEY WORDS ARE OUT AS THE NUMBER 1 SOURCE OF SEARCH TRAFFIC. IT'S ESSENTIAL TO ANSWER THE SEARCHERS QUESTION, AND DISPLAY HELPFUL CONTENT. THE RESULT IS THAT CUSTOMERS WILL FIND YOU, AND YOU'LL RANK HIGHER IS GOOGLE SEARCH RESULTS.

Rank Higher in Search using Optimized Content


You'll get more inbound engagement with this approach and I'll set up an easy-to-use dashboard to readily see the content performance, and even make changes right from your phone.



More of the Right Customers



PAID vs. ORGANIC & SEARCH ENGINE MARKETING


In this example, we are searching for "Business Cards."

Search Engine Marketing (SEM) is both PAID (ads) & ORGANIC (Posts & SEO)

  • The results in both orange boxes are from your SEM

  • The top box is paid adds Pay-Per-Click (PPC)

  • The lower box is organic Search-Engine-Optimization (SEO)




Here's another example of a search for "inbound marketing vancouver," and different format of how results can be displayed



By understanding the difference, you can start any campaign with organic content and measure how it performs. The winners earn a spot as a paid campaign!