Updated: Feb 1
Rank Higher in Search using Optimized Content
You'll get more inbound engagement with this approach and I'll set up an easy-to-use dashboard to readily see the content performance, and even make changes right from your phone.
More of the Right Customers
PAID vs. ORGANIC & SEARCH ENGINE MARKETING
In this example, we are searching for "Business Cards."
Search Engine Marketing (SEM) is both PAID (ads) & ORGANIC (Posts & SEO)
The results in both orange boxes are from your SEM
The top box is paid adds Pay-Per-Click (PPC)
The lower box is organic Search-Engine-Optimization (SEO)
Here's another example of a search for "inbound marketing vancouver," and different format of how results can be displayed
By understanding the difference, you can start any campaign with organic content and measure how it performs. The winners earn a spot as a paid campaign!